A PHOTO

Detail from the cover of a pamphlet advertising Swiss Hotels (1947).

A VIDEO

How you got information from British Rail before the internet: send them a postcard.

A VIDEO

Details from a leaflet for British European Airways passengers, 1961.

A VIDEO

Details from a brochure advertising various quack eye treatments from Neu-Vita c.1930s. Not Gill Sans but similar.

A VIDEO

The 1980s were to be the new age of the train. The APT was never launched, but they did at least get a range of promotional bumph out to promote it. These are details from a card bookmark.

The typeface is probably Rail Alphabet.

A PHOTO

Baggage ticket, Skyways Coach Air, LONDON, c.1960.

A PHOTO

Kodak photo wallet c.1950. Was that very rough Gills Sans-like type printed with a carved potato? Possibly.

A PHOTO

From the cover of the BBC Symphony Orchestra 1967-68 schedule. Helvetica.

A VIDEO

Details from a promotional postcard for the Barbican Centre, c.1980. Utopia!

Logo uses Helvetica, but missing its trademark sharp edges as a result of poor photographic reproduction.

A PHOTO

Detail from the cover of a programme for a performance of Julius Caesar at Holt High School for Boys, Liverpool, May 1953.

A PHOTO

Watneys brewery logo, 1960s, from a beer mat.

Watneys used a serif font for most of their pub facias, signs and packaging, but sans serif for the famous red barrel logo.

Their corporate identity in the 50s and 60s was produced by the Design Research Unit.

A PHOTO

Compliments slip from a hotel in Jersey, 1962. Gill Sans for small text at bottom; something bold and extended (not Helvetica) for the main text.

A PHOTO

Bus timetable (supplement), 1967. Helvetica. Very precise line drawing of a double-decker bus.

A PHOTO

East Berlin souvenir badge c.1985.